Business Video
Nvidia aims at Intel with integrated Graphics Chip
Nvidia Corp is rolling out motherboard chipsets with integrated GPU for Intel processors
Nvidia is expected to say on Tuesday that its new GeForce chips for desktop PCs give the performance of an entry-level separate graphics processor unit, as compared to traditional integrated graphics chips such as those made by Intel.
Given the proliferation of graphically rich computer programs, Nvidia, Intel, Advanced Micro Devices Inc and others aim to provide better graphics performance. Intel, the world’s biggest chipmaker, has already upgraded its integrated graphics offering, the G35, aimed at mainstream PCs.
Nvidia already has 62 percent of the market for integrated graphics on motherboards used in PCs powered by AMD processors, according to Mercury research. But its market share on motherboards in Intel-powered PCs is less than 1 percent.
Santa Clara, California-based Nvidia said its GeForce 7150, 7100 and 7050 chips will support the Intel desktop PC processor range, such as Core 2, Pentium and Celeron, as well as new Intel processors due to launch on November 12, code-named Penryn. The Nvidia chips are aimed at desktops priced at $400 to $600.
AMD, for its part, bought Canadian graphics chipmaker ATI, Nvidia’s principal rival, and just last week, Intel said it bought privately held Irish company Havok Inc, best known for technology to render physics in video games and films, such as for the depiction of billowing smoke and dust in explosions.
