Cell Phone
Time labels iPhone as Invention of the Year
Stop. I mean, don’t stop reading this, but stop thinking what you’re about to think. Or, O.K., I’ll think it for you:
The thing is hard to type on. It’s too slow. It’s too big. It doesn’t have instant messaging. It’s too expensive. (Or, no, wait, it’s too cheap!) It doesn’t support my work e-mail. It’s locked to AT&T. Steve Jobs secretly hates puppies. And—all together now—we’re sick of hearing about it! Yes, there’s been a lot of hype written about the iPhone, and a lot of guff too. So much so that it seems weird to add more, after Danny Fanboy and Bobby McBlogger have had their day. But when that day is over, Apple’s iPhone is still the best thing invented this year. Why? Five reasons:
1. The iPhone is pretty
An example: look at what happens when you put the iPhone into “airplane” mode (i.e., no cell service, WiFi, etc.). A tiny little orange airplane zooms into the menu bar! Cute, you might say. But cute little touches like that are part of what makes the iPhone usable in a world of useless gadgets. It speaks your language. In the world of technology, surface really is depth.
2. It’s touchy-feely
Look at how Apple has propagated its touchscreen interface to the iPod line with the iPod Touch. Can it be long before we get an iMac Touch? A TouchBook? Touching is the new seeing.
3. It will make other phones better
AT&T gave Apple unprecedented freedom to build the iPhone to its own specifications. Now other phone makers are jealous. They’re demanding the same freedoms. That means better, more innovative phones for all.
4. It’s not a phone, it’s a platform
And this is just the beginning. Platforms are for building on. Last month, after a lot of throat-clearing, Apple decided to open up the iPhone, so that you—meaning people other than Apple employees—will be able to develop software for it too. Ever notice all that black blank space on the iPhone’s desktop? It’s about to fill up with lots of tiny, pretty, useful icons.
5. It is but the ghost of iPhones yet to come
Look at the iPod of six years ago. That monochrome interface! That clunky touchwheel! It looks like something a caveman whittled from a piece of flint using another piece of flint. Now imagine something that’s going to make the iPhone look that primitive. You’ll have one in a few years. It’ll be very cool. And it’ll be even cheaper.
